Robin Sharma (of the monk who sold his Ferrari fame), wrote “if you follow a thing/ habit for 21 days, it becomes a necessity and you need another 21 days of determination to get out of that necessity” . Not that I am a big fan of Robin Sharma or I have followed the tips he gave, but yes it reminded me of some Miss Lucy of DDLJ...who said… “Aadatein agar jaldi badli na jaayein to wo jarooratein ban jaati hai...”
Well, I went to a hospital yesterday and saw something strange. A person lying on the bed and staring on the blank TV screen and shouting in between something incomprehensible, then again keeping quiet. The doctor told me this abnormality will continue up to 11 pm or even till 12 pm. He will get out of it soon. Don’t worry. We have about 50 similar patients sitting here and doing this. Some of them even not eating anything in dinner and some continuously asking popcorns and pepsi. I asked what the disorder is. He told me it’s “Life after IPL”.
I had a good laugh and came back from the place. I have this married friend who has a 2 yr old kid with an ability to refresh your mind. I went to his place for a tea and found the couple fighting. The fight was about who will make the dinner tonight. I was surprised as they had a pakka arrangement for alternate day of sacrifice, each helping other with dishes and cutting onions and vegetables. What’s the fight now?
It seems they had gone into that betting culture that with each supporting a different team and whoever wins the bet will enjoy the next day dinner without anything to do. NO Match No Bet ...dare I say No Dinner. They seem to have forgotten the earlier set up. May be another 21 days. Or they need to find another topic of betting. Like who will read the news on aajtak today Deepak or Vinod. What will be the colour of the sari of Tulsi...Blue or Green...?
People seem to have caught these diseases. They have left the old saas bahu sickness and picked up these. I thought its only families which are getting affected. So I went to a bachelor friend of mine. He was too depressed to even talk. I for a moment thought that he is the most affected. He is missing the matches and the drama. He said “Hell with IPL , its over and now I am free ...for full duration I watched it and enjoyed , but now I have forgotten it and want to go back to my normal life and meet my girl , but she is in no mood..” . Well, I wanted to tell him that it’s a revenge she is taking on you for not taking her out for a month but decided against it and kept quiet.
Nothing seems to have replaced IPL as of now. Families are looking for some old serials but it just doesn’t seem to fit in. Pets got a good game of jumping on every boundary or six , don’t feel like jumping on close ups of 'Mihir' or 'Baa' face being shown three times in a row without any reason . Wives who were worried in the beginning of IPL that they may loose track of the story line after one month are least bothered about the story of the serials now. Though I can tell you nothing much would have changed in these stories. It might take an IPL of 80 teams and a league of 4 matches each to let the stories of these move ahead.
Well it has its effect. You can see groups in the office/work place/home being formed based on their teams. People calling others as DD member or DC or RR or CSK. Some of them have got this habit of sending message to others “DD or RR?? "...not even mentioning in the sms the obvious part of the question which team are you with. Some shouting (presumably singing) “dhol bajane aaye hum” or “korbo ladbo jeetbo re..” on any achievement or moment of success. People have already started enquiring about marriage organizers for arranging cheerleaders in baarat or ladies sangeet. A request for a dug out for barathis will not be totally unacceptable.
Research conferences arranging opening ceremony with a bollywood star/dancer/singer/ being arranged will not be totally out of place. After each presentation some dancers dancing and cheering the public scientists. Some of them might even go to SRK or PZ for funding their presentation to start a club culture promoting science. Each bidding for the best presenter and may be a prize money for a few billions for the coveted ones.
Welcome to the World After IPL.
Saturday, March 20, 2010
Which team are you with ?
Sachin, Shahrukh, Symonds, Bhajji,Shilpa,Deepika Mallya, Ambani, Warne, Murli, Gilly, Veeru, Jaysurya all at one place. Fireworks are a must. Well not neccesarily. On the forefront it does seem it's the quality of players, teams and power of BCCI that made IPL a big success unlike ICL.
But if you go a little deep, you got to get impressed by the way IPL tournament was promoted and packaged first time around. Was difficult to get this league thing accepted in India, after all which team a common man will support? He likes Sachin, but he likes Sehwag too, he likes Yuvraj but also Dhoni. The Biggest challenge!!! Get this format accepted. But How...how to sell it ??
But then came the ads and promos.
Bollywood !!! It does sell cricket. A specially designed catchy promo was the "Kab aayega ranjan aur manu ka baap?" It was a typical ad that promoted the tried and tested bollywood masala, twins, father missing, mother taunted and teased by society…and finally coming the "Aaa gaya manu-ranjan(implying manoranjan) ka baap…DLF IPL CUP".
It was not that cute little ad that everyone watches and forgets even the name of the product...it did give the desired effect, created the curiosity with words...'kab aayega …kab aayega...ranjan aur manu ka baap' and then flats it out with a very comic ending. People criticized that advertisement a lot but the important thing is they discussed and that was the idea. To make it a topic for tea time discussion.
After all which team will he support and on what basis, what logic. No country, no state, nothing to identify with. Then again came the ads for the rescue.
The dentist asking the patient "which team are u with " and poor patient not knowing the team of dentist replies innocently Delhi Daredevils and then in a low voice doctor reveals that he supports Kolkata Riders. Nurse suggesting doctor to get one tooth removed of the patient. "Ek kyon paanch daant nikaliye...kaafi daring aaadmi hai...daredevils"...was the punch line. Then came a series of promos which created a curiosity and a support for different teams and in turn the tournament.
Some lady blaming a guy of teasing just because he was a Mumbai Indian supporter and she a Bangalore Royal Challenger supporter, another place a boy not giving a place to an aged fellow just because boy is a Chennai Super King's supporter and the aged guy is wearing a band of Deccan Charger.
"Which team are you with...?" was the buzz word....who are you supporting...No logic was required. These ads were conveying the idea, forget the logic, pick any team with emotions and support with passion.
90 % of the reason why I am watching IPL is these ads only and rest is obviously cricket. But saying that ads alone made the tournament a big success is too big a statement to be made in a society that is not used to be called easily influenced specially by cheap ads and therefore I will leave it at that.
Till the society starts accepting facts, keep enjoying the front foot of daredevils and dhol of Punjabi kings XI. And yes don't forget asking "Which team are you with...?"
But if you go a little deep, you got to get impressed by the way IPL tournament was promoted and packaged first time around. Was difficult to get this league thing accepted in India, after all which team a common man will support? He likes Sachin, but he likes Sehwag too, he likes Yuvraj but also Dhoni. The Biggest challenge!!! Get this format accepted. But How...how to sell it ??
But then came the ads and promos.
Bollywood !!! It does sell cricket. A specially designed catchy promo was the "Kab aayega ranjan aur manu ka baap?" It was a typical ad that promoted the tried and tested bollywood masala, twins, father missing, mother taunted and teased by society…and finally coming the "Aaa gaya manu-ranjan(implying manoranjan) ka baap…DLF IPL CUP".
It was not that cute little ad that everyone watches and forgets even the name of the product...it did give the desired effect, created the curiosity with words...'kab aayega …kab aayega...ranjan aur manu ka baap' and then flats it out with a very comic ending. People criticized that advertisement a lot but the important thing is they discussed and that was the idea. To make it a topic for tea time discussion.
After all which team will he support and on what basis, what logic. No country, no state, nothing to identify with. Then again came the ads for the rescue.
The dentist asking the patient "which team are u with " and poor patient not knowing the team of dentist replies innocently Delhi Daredevils and then in a low voice doctor reveals that he supports Kolkata Riders. Nurse suggesting doctor to get one tooth removed of the patient. "Ek kyon paanch daant nikaliye...kaafi daring aaadmi hai...daredevils"...was the punch line. Then came a series of promos which created a curiosity and a support for different teams and in turn the tournament.
Some lady blaming a guy of teasing just because he was a Mumbai Indian supporter and she a Bangalore Royal Challenger supporter, another place a boy not giving a place to an aged fellow just because boy is a Chennai Super King's supporter and the aged guy is wearing a band of Deccan Charger.
"Which team are you with...?" was the buzz word....who are you supporting...No logic was required. These ads were conveying the idea, forget the logic, pick any team with emotions and support with passion.
90 % of the reason why I am watching IPL is these ads only and rest is obviously cricket. But saying that ads alone made the tournament a big success is too big a statement to be made in a society that is not used to be called easily influenced specially by cheap ads and therefore I will leave it at that.
Till the society starts accepting facts, keep enjoying the front foot of daredevils and dhol of Punjabi kings XI. And yes don't forget asking "Which team are you with...?"
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